From finding the right things to do…. to doing the right things… we attempt to define the principals of an <insert category> experience. As designers we need to keep our head in the clouds and our feet on the ground and fight the urge to be “right” too early.
Prototypes are the delivery mechanism for our communicating our design principals.
A few nuggets of wisdom from the IDEO team that worked on the MyFord Touch project – taken from my notes at UXweek 2010.