In the end i think its a process focused on defining a shared, clear and concrete product vision that finds a balance between the needs and perspectives of the business, customer and technology stakeholders.
I wrote this a while ago in response to “can you describe what you do in 3 points”…..
- Champion the Needs, Motivations and Desires of the End Users through the project
To include the end users in the design process and get a clear understanding of how the project will deliver real value to them in the real world
- Define a Clear User Experience Vision for the product : A clear, concrete and visual articulation of the product solution, usually in the form of an interactive prototype that embodies the how the solution balances the needs of the end users / customers, with the commercial needs of the Business in order to come to a common understanding of what is desired, and what is Feasible within the target technology and time & cost project constrains. Something all stakeholders can stand around, point at and say “yes, this is what we want to build.
- Support the Development team in delivering on the Experience Vision : To include the end users in the development process, and continually refine our understanding of how the project will deliver real value to them in the real world. Support the development team with Wire frame and Graphic Design assets that supporting each Story during the build. Ensure a feedback cycle that includes the end users, ensure what is delivered is a balance between Build Quality and Experience Quality