Agility and the Customer Experience

Diana and I presented this talk as part of the ThoughtWorks Quarterly Technology Briefings.

“Balancing the extreme positions of “Big Upfront Design” and “Blind Incremental Development” is no easy task, particularly when an IT organisation is trying to apply Lean and Agile principles. Agile traditionally focuses on quality by following a philosophy and practices that ensure the development team “builds it right”.

Agile Customer Experience applies these methods to a broader scope within the business domain. It’s about moving beyond ensuring you simply “build it right”… and applying methods for ensuring that what you’re building is “the right thing to build” for the “right customers”. This opens new perspectives for superior product/service development strategies.”

a few selected slides and video are below…

Agility and the Customer Experience from jason furnell on Vimeo.

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About Jason Furnell

design thinker . experience designer . lo-fi sketcher . workshop facilitator . visual thinker . diagrammer . agile believer . multidisciplinary collaborator . build sequencer . incrementing and iterating . architecting information . presenting and pitching . master of design (its a degree, not a self assigned title) . dyslexic . misspell-er of many many many things....
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