Diana and I presented this talk as part of the ThoughtWorks Quarterly Technology Briefings.
“Balancing the extreme positions of “Big Upfront Design” and “Blind Incremental Development” is no easy task, particularly when an IT organisation is trying to apply Lean and Agile principles. Agile traditionally focuses on quality by following a philosophy and practices that ensure the development team “builds it right”.
Agile Customer Experience applies these methods to a broader scope within the business domain. It’s about moving beyond ensuring you simply “build it right”… and applying methods for ensuring that what you’re building is “the right thing to build” for the “right customers”. This opens new perspectives for superior product/service development strategies.”
a few selected slides and video are below…