Mobile Design Principles

Without a set of principles to frame design decisions its difficult to avoid a scattered approach to decision making. With this in mind Alex, Ben, Julian and I set out to define our own set of Mobile Design Principles.

i should be clear that we used Googles design principals as a starting point for the discussion, and there are elements within our list that reflect this…. So, While the outcome is not unique or revolutionary in any way, the process of developing these was very useful.

Gaining a shared understanding of what we value, and how we priorities these values can make day to day “differences” within a design team much easier to overcome.

The list of principles is shown below… Ive found the core to be very useful during design discussions and workshops. The secondary ones arnt as well considered, but its usefull to understand these are of a lower priority when making design descisions.

Core Principals

  1. Useful
    Focus on users and their needs and goals
    Always question “what is the core usage scenario”,  “who is using this”, “why are they using it ?”
  2. Simple
    Strive for simplicity (avoid clutter)
    Always question “why is this here”, and “is this in its simplest form”
  3. Obvious
    Engage beginners
    Does this make sense at first glance for a new user
  4. Easy
    Avoid unnecessary input or interaction. Avoid over-engineered UI’s
    Always ask “can this be easier”
  5. Immediate
    Focus on speed and time to task
    delivering value back to the user as fast as possible

    Supporting Principals

  6. Responsive
    Make interaction responsive
    Question “is it clear what has just happened?”
  7. Attractive
    Look and feel does matter
  8. Control
    empower users through personalization and customization
  9. Innovate
    innovate where appropriate. Focus on today and tomorrow

oh, and a special one just for me… Spelling Matters :0

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About Jason Furnell

design thinker . experience designer . lo-fi sketcher . workshop facilitator . visual thinker . diagrammer . agile believer . multidisciplinary collaborator . build sequencer . incrementing and iterating . architecting information . presenting and pitching . master of design (its a degree, not a self assigned title) . dyslexic . misspell-er of many many many things....
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