Without a set of principles to frame design decisions its difficult to avoid a scattered approach to decision making. With this in mind Alex, Ben, Julian and I set out to define our own set of Mobile Design Principles.
i should be clear that we used Googles design principals as a starting point for the discussion, and there are elements within our list that reflect this…. So, While the outcome is not unique or revolutionary in any way, the process of developing these was very useful.
Gaining a shared understanding of what we value, and how we priorities these values can make day to day “differences” within a design team much easier to overcome.
The list of principles is shown below… Ive found the core to be very useful during design discussions and workshops. The secondary ones arnt as well considered, but its usefull to understand these are of a lower priority when making design descisions.
Focus on users and their needs and goals
Always question “what is the core usage scenario”, “who is using this”, “why are they using it ?”
Strive for simplicity (avoid clutter)
Always question “why is this here”, and “is this in its simplest form”
Does this make sense at first glance for a new user
Avoid unnecessary input or interaction. Avoid over-engineered UI’s
Always ask “can this be easier”
Focus on speed and time to task
delivering value back to the user as fast as possible
Make interaction responsive
Question “is it clear what has just happened?”
Look and feel does matter
empower users through personalization and customization
innovate where appropriate. Focus on today and tomorrow
oh, and a special one just for me… Spelling Matters :0